The demand for home virtual tours is surging as buyers and sellers seek safe ways to view and experience properties without having to encounter anyone. Find out how best to present your home and make it stand out during a virtual tour.
Virtual tours are especially beneficial for those buying a house remotely or making a short list of homes which might be perfect. Especially now, with many people uncertain about travelling long distances without need, buyers want to be absolutely sure the home has potential for them first. There is hardly a better way to experience it from afar than to step inside it virtually.
Throughout the pandemic, we have utilised virtual tours for many of our beautiful properties, helping to put them in the best light and drive-up demand whilst minimising footfall and risk for our owners. Our buyers have raved about being able to experience the home online and get a real idea of the size and shape of the rooms, thus knowing much faster if that home is right for them.
Steps to making your home stand out during a tour
When used correctly, virtual or video tours can be an excellent tool for home promotion. They offer an immersive way to showcase your home, which can be quite refreshing compared to standard pictures or diagrams. However, like any other tool, home tours are useless if you don’t know how to use them properly. You need to adhere to certain basics and consider some artistic choices if your tour is to be worthwhile.
Clean your home
While this may seem obvious to some of you, we still feel the need to mention that decluttering your home before making a home tour is necessary. Know that there is a difference between cleaning your home for a shoot and tidying up. When cleaning up your home for a tour, you need to make it look spotless. Cleaning, dusting, rearranging items, everything needs to be in perfect order. If there are any visible issues with the floor or roof, you will need to repair them. Ideally, your home should look like a show home.
Tell a visual story
Once your home is clean, there is an essential principle that we would like for you to keep in mind – a home tour will only work if you manage to tell a story with the staging. You need to consider who you are selling to and then orient your presentation to fit them.
For instance, say that you are selling a family home. After consulting with an agent, you decide that your target buyers should be young families looking for a quiet place to settle down. Your goal then should be to make your home as family friendly as possible. Warm lighting, comfortable furniture, cosy colours, ease of use… all of these give the impression that your home is suitable for a family. So, the more you emphasise all these aspects to tell a unified, visual story, the easier it will be to sell your home.
Using the right lighting and colours
The first thing to note when it comes to lighting is that you should usually use natural light. Artificial light sources used by themselves generally don’t tend to look as nice on camera.
The question now becomes when to shoot. Well, this is where the storytelling element comes into play. If you are trying to present your home as a modern, well-situated living space for a young professional, use early morning. Early morning light is bright, which will give your home the feeling of energy and aliveness. On the other hand, if you are selling a family home, the afternoon is your best option. Afternoon light gives the feeling of comfort and homeliness that you can hardly mimic with artificial lights.
Similar ideas apply to colours. If you are catering towards young professionals, use colder colours like blue or green. These give the feeling of openness while providing a certain sense of calm. For a family home, warmer colours like yellow or dark orange are better choices since they are cosier. Of course, these are just examples, and you need to see what works with your home instead of blindingly following them. But they do give you a good idea of how to think.
Highlight the best features
What characteristics of your home attracted you to it in the first place? Was it the new kitchen appliances, extensive breakfast bar, large outdoor space, or simply the open floor plan? Whatever it may be, it’s likely that your favourite features of the home will be what attracts potential homebuyers as well. Be sure to make sure they’re visible and highlighted in the virtual tour.
Consult with professionals
Even now, you probably realise that there are many aspects here to consider, especially if you genuinely want your home tour to tell a story. Reach out to your estate agent who can give you some tips if you feel you need the extra knowledge.
Looking to experience a home virtually or want to get some inspiration? We’ve got a lot of homes with virtual tours to choose from:
Guide Price: £375,000
Superb new boutique development in the heart of Kemp Town comprising of 3 mews houses and 3 apartments. Set back from the road in a gated mews development.
Asking Price: £725,000
This impressive and striking designed home has a superb internal living space, over ground and first-floor levels, with a modern bespoke finish throughout.
Price on Application
This Regency home known as Heatherset Villa is a fantastic example of this era’s fine architecture. Arranged over four floors with many beautiful period features including sash windows, amazing original marble fireplaces, Grade II listed cast iron balconies and original stain glass windows.
Price on Application
This unique house is in the perfect seafront position, with uninterrupted sea views to the front and Brighton Pier in view, with Kemp Town village behind. It sits peacefully back from the road, in the idyllic position above Madeira Drive. Morning swims by the ocean will become your reality.
Asking Price: £1,200,000
An absolute rarity! This Victorian house is situated in the highly regarded and sought after West Hill conservation area. Alluring and beautiful, this terraced townhouse is an impressive 2,500 square feet.