Confused?? Well I am!

31/10/2012

ZOOPLA, PRIME LOCATION, FIND A PROPERTY, RIGHTMOVE…………who are they?? So many brands, it’s all so confusing, or is it!?

The Zoopla property group has at last completed the integration of all its brands. Zoopla, Find a Property and Prime Location and their various partnerships, have now formed in to a single platform, which they say, is designed to deliver more features and services to its users, their agents and advertising members.

As agents we will now be able to upload to a single platform and receive more enquiries, theoretically, and more exposure. Did you know that there are over 30 million direct visits to the various websites during September alone, which also includes The Times, The Telegraph, The Independent, The Sun and The Evening Standard. The property portal business is huge and the new Zoopla Group announced its new multi million pound marketing campaign, as it attempts to grow market share against its prime rival Rightmove.

Looking at the new website by comparison to these 3 big players when they were in competition, it certainly looks that they have taken the best of each website and combined it to offer their users and members, like ourselves, the most user friendly and resourceful website. This is already proving most effective for our business and I am sure others in the UK property market.

Alex Mackay