Tips to make your property stand out from the crowd


In an ever-competitive sellers’ market there are a number of steps you can take to ensure your property stands out from the crowd. Below, using our experience as estate agents in Brighton and Hove, we outline some of the top tips…

Keep it neutral

It’s true that some people will be completely enamoured with quirky and brightly coloured décor, but many will not. As such, subtle and unobtrusive colours tend to work best by appealing to the widest possible audience. Upcycled furniture and fluorescent orange walls will definitely make your property stand out, but often for all the wrong reasons.

Make it virtual

Virtual tours are becoming more and more common, particularly in areas where prospective buyers have very hectic schedules. It can’t replicate a viewing carried out in the flesh by an estate agent, but it’s sometimes a great first step. It also provides great flexibility as virtual tours can be carried out on the move, on the morning commute or during a lunch break at work.

Sell it well

In order to sell your house in a crowded marketplace, you really need to sell it to potential buyers. Don’t be afraid to utilise your property’s best attributes. For example, if you own a property in a seaside city like Brighton, you might be able to offer a sea view or extol the virtues of a more relaxed pace of life.

Conduct a great viewing

We discussed in a previous blog the steps you should take to ensure a successful viewing. More than anything, it’s your chance to promote the benefits of your home. In Brighton and Hove it can be beneficial to explain the clear attractions of the area to would-be buyers. This could be, for example, escaping the hustle and bustle of London while still being able to experience all the benefits of city living.

Put photos centre stage

To make your property stand out from the crowd, you need to show it in the best light possible. Professional, high-quality photos will help in this regard. As the old idiom goes, a picture is worth a thousand words, and that never rings truer than when it comes to selling property. Photos that showcase a warm, colourful and well-maintained home will almost certainly see more viewers through the door – so make sure your estate agent can provide these.

Keep on top of maintenance

Well-cared for, instantly welcoming properties will be much more attractive to would-be buyers than ones that are slowly falling into disrepair. Those little DIY tasks that you have been putting off should be completed, while all fixtures and fittings need to be in the best possible state. If this is not the case, you can be rest assured that eagle-eyed buyers will pick up on it.

If you would like advice on selling your property in Brighton, Hove and the surrounding area, please contact us on 01273 821 800. At Mishon Mackay we can also provide an online property valuation of your property thanks to our handy online tool.