Why Brighton is the perfect selling location


When it comes to selling property, location matters greatly. Buyers will almost certainly be seeking a house in a friendly and safe neighbourhood, with excellent transport links and good local amenities. They might also be after all the benefits of city-living without the helter-skelter pace often associated with big cities such as London, Birmingham and Manchester.

Brighton ticks all the boxes in this respect. It’s still much more affordable than the capital – the average price for a flat stands at around the £320,000 mark; for a semi-detached house it goes up to approximately £450,000 – which means first-time buyers and young professionals are drawn from renting in the city to buying on the coast. It also has a more relaxed, leisurely pace of life, ideal for people looking to escape the hustle and bustle.

With a regular train service from Brighton to Victoria – getting you there in under an hour – the seaside city is also a popular spot for London-based workers who are happy to commute. In other words, demand is high from a wide range of demographics.

From a sellers’ perspective, this can only be good news. A greater pool of potential buyers’ means a sellers’ asking price (or above) is more likely to be achieved. The current average asking price in Brighton also makes for good reading, standing as it does at just shy of £450,000.

More good news comes in the form of the changing face of buy-to-let investment, with landlords/investors swerving London for cheaper housing and higher rental yields in other locations. Brighton and Hove has a significant student population, which makes it an attractive proposition for those looking to expand their rental property portfolio. Extra landlords, buying up property to meet the needs of this large and regularly replenished demographic, once again means more would-be buyers for those looking to sell their home.

Although Brighton is much, much smaller than the capital, it shares many similarities – there is a reason why it is often dubbed ‘London by the sea’. It is a lively, cosmopolitan, liberal-minded place, with a thriving café culture and numerous bars, clubs and restaurants. Arts and culture plays a big part in the city’s makeup, while The Lanes are famous for their small, independent shops and narrow alleyways. Plus, of course, there’s the beach and the bracing sea air.

Certainly, when selling your home and carrying out viewings, you should utilise all the weapons in your armoury. More often than not, location will be one of these. If you are selling in Brighton, sell the virtues of the city and the surroundings areas (the South Downs is close by, for example). As we discussed in our last blog, making sure your property stands out from the crowd is one of the key steps towards achieving a successful sale.

For more advice on selling your property in Brighton, Hove and the surrounding areas, please get in touch on 01273 821 800. At Mishon Mackay we offer a full market appraisal as well as an instant online valuation to give you an idea of how much your property could currently be worth.