Why isn’t your property selling?


Sometimes, no matter what you do, it can feel as if you’re getting nowhere with your attempts to sell your property. You might have anticipated a flurry of viewings as soon as you put your house on the market, and have now been left disappointed that such activity hasn’t yet materialised.

There are a few things you can do, however, to increase your chances of pushing through a house sale. Below, using our experience as estate agents working in Brighton, Hove and the surrounding areas, we detail some of the top tips.

Price your property valuation right

Naturally, you want to achieve the best possible price for your property. But there is a danger of simply frightening would-be buyers away if you put your house on the market for too high a price. This is where a good estate agent with excellent knowledge of the local area will come into play, using their market expertise to help you set a sensible, realistic price. Viewings will go up and so will your chances of selling.

Revise your marketing strategy

In a busy and competitive marketplace, making your property stand out from the crowd is crucial. Marketing your property in the right way will help to catch the attention of prospective buyers, thus increasing the number of viewers you get through the door. Dark, grainy, amateur looking photos will not appeal; bright, professionally taken ones will. Again, it is the services of an experienced high street estate agent that will help you here.

Nowadays, the internet is often the first port of call for those looking to buy. Punchy, emotive sales descriptions work well, as does staying ahead of the trends to know what buyers are searching for. More traditional offline marketing techniques are still invaluable in getting your home maximum exposure, though. Sales boards, print advertising, direct mail and an estate agent’s shop front remain extremely useful tools – and at Mishon Mackay we place great importance on brand marketing to help get a sold board up outside your property.

Get your house ready for a viewing

It’s possible that your house is not selling because the viewings are not going to plan. If this is the case, you need to reconsider your tactics. Is your house too cluttered? You might like all the knick knacks and antiques, but your prospective buyers probably won’t. Declutter, make sure the décor is neutral, and make the potential buyers feel at home when they come for a viewing. We outlined in a previous blog the tops tips to bear in mind when preparing your home for an estate agent to carry out a viewing.

Time things carefully

Depending on the demographic you are looking to sell to, there will be certain times of the year when putting your house on the market is likely to reach a wider pool of potential buyers. If you are aiming your property towards retirees, they generally move house during the summer. Families, on the other hand, tend to prefer a move in spring or autumn.

Be patient

Unfortunately, selling a house can sometimes be a lengthy, frustrating process. There could be a number of reasons for this – buyers having second thoughts, delays with surveys and conveyancing, economic uncertainty – but to put yourself in the best position, it’s wise to respond swiftly to any correspondence to avoid unnecessary delays. And try and remain as positive and patient as possible, even if the end doesn’t seem in sight.

For more advice on how to sell property in Brighton and the surrounding areas, please contact us on 01273 821 800. We also provide an instant online valuation to give you an accurate estimate of how much your property is worth.